Buffer prices per connected channel and supports many more networks, with a free plan, an inbox and a link-in-bio page. PostRoost prices per agency, by number of clients, with unlimited accounts on every plan.
Facts checked on against each product's own pages. See sources
Choose Buffer if you publish to networks PostRoost does not support (Buffer lists Bluesky, Threads, Mastodon, Google Business Profile and Substack, among others), want a community inbox or a link-in-bio page, or run only a few channels and want a low per-channel price. Choose PostRoost if you manage several clients with many accounts each and want one agency price that does not grow with every account you connect.
| PostRoost | Buffer | |
|---|---|---|
| Pricing model | Per agency, by number of clients; accounts unlimited | Per channel (connected account) |
| Free plan | 1 client, 1 user, 10 posts waiting, 30 days of analytics | 3 channels, 10 scheduled posts per channel, 30 days of insights |
| Paid plans | Essentials $15/month; Team $35/month; Standard $99/month; Professional $199/month; Enterprise $500/month | Essentials “$5 /month” per channel ($60 billed yearly); Team “$10 /month” per channel ($120 billed yearly) |
| Free trial | 14 days on every paid plan, once per agency | 14 days on paid plans |
| Users | 1 on Free and Essentials; unlimited from Team | 1 on Free and Essentials; unlimited on Team |
| Approval workflows | From Team | Team plan only |
| Bulk upload | CSV or Excel from Essentials, every row validated first | On all plans; up to 10 posts per channel per upload on Free and 100 on paid plans; not for YouTube; text and single-image posts |
| First comment | From Essentials | Essentials and Team |
| AI assistant | Every plan (5 requests a week on Free) | Every plan |
| Inbox / comment replies | No | Yes, on all plans |
| Link-in-bio page | No | Start Page, on all plans |
| Networks | 7 | 12 listed on its pricing page |
Buffer’s per-channel prices above are the annual-billing rates shown on its pricing page; we could not confirm its month-to-month prices, so they are not listed.
With Buffer, cost grows with channels. A brand with four channels on Buffer Team would be four times the per-channel price ($40 a month at the annual rate). On PostRoost, accounts never count: Team is $35/month for one brand however many accounts it connects, and Standard covers three brands for $99/month. For a single brand with one or two channels, Buffer is likely cheaper.
More networks, an inbox for replies, a link-in-bio page, and very low prices for small numbers of channels.
Clients as separate workspaces with their own users, brand voice and approval rule; agency plans for 3, 10 or unlimited clients under one subscription; spreadsheet uploads that check every row before creating anything.
Facts on this page were checked against the sources below on . Third-party products change their plans and prices often; check their current pages before you decide.
10 questions
For one brand with one or two channels, Buffer is likely cheaper because it prices per channel. Once a brand or an agency connects many accounts, PostRoost's per-agency price does not grow with each one.
There is no importer. Copy or export your scheduled posts into a spreadsheet with date, time, caption and media columns, and load it with PostRoost's bulk upload.
No. Past analytics are not imported. Export the reports you need from Buffer first; PostRoost starts collecting numbers for posts it publishes.
Buffer's pricing page lists networks such as Bluesky, Threads, Mastodon, Google Business Profile and Substack, which PostRoost does not support.
No. PostRoost does not reply to comments or messages. Buffer lists an inbox on all its plans.
No. Buffer's Start Page is a link-in-bio page on all its plans; PostRoost does not offer one.
On Buffer, approval workflows are on its Team plan. On PostRoost they start with Team, and clients can approve as client users with their own roles.
Both list 14-day trials. PostRoost's trial is available on every paid plan, once per agency.
PostRoost accepts CSV or Excel, checks every row (dates, accounts, limits, media) before creating anything, and takes media by link or upload. Buffer documents per-upload limits and no YouTube support for bulk.
Buffer's free plan covers 3 channels with 10 scheduled posts per channel. PostRoost Free covers one client with unlimited accounts, 10 posts waiting at a time, 5 AI requests a week and 30 days of analytics.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
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