Later prices by "social sets" with post and AI-credit limits per plan, and adds link-in-bio and brand insights. PostRoost prices by number of clients, with unlimited accounts and unlimited scheduling on paid plans.
Facts checked on against each product's own pages. See sources
Choose Later if you want a link-in-bio page, Snapchat or Threads publishing, or brand-mention and competitor insights (on its Scale plan). Choose PostRoost if you want unlimited scheduling and AI requests on paid plans, unlimited users from Team upwards, and clients kept in separate workspaces with their own approvers.
| PostRoost | Later | |
|---|---|---|
| Pricing model | Per agency, by number of clients | Per “social set”: one profile from each supported network |
| Free plan | Yes | None listed |
| Paid plans | Essentials $15/month; Team $35/month; Standard $99/month; Professional $199/month; Enterprise $500/month | Starter $18.75, Growth $37.50, Scale $82.50 USD per month, billed yearly |
| Free trial | 14 days on every paid plan, once per agency | 14 days |
| Capacity | 1, 3, 10 or unlimited clients; unlimited accounts | 1, 2 or 6 social sets (8, 16 or 48 profiles) |
| Users | Unlimited from Team | 1, 2 or 4 |
| Post limits | 10 waiting on Free; unlimited (fair use 5,000 per client) on paid plans | Up to 30 posts per profile on Starter, 180 on Growth, unlimited on Scale |
| AI | 5 requests a week on Free; unlimited on paid plans | 5, 50 or 100 credits a month |
| Approval workflows | From Team | Growth and Scale |
| Inbox | No | Growth and Scale |
| Link in bio | No | All plans |
| First comment | Instagram, Facebook and X, from Essentials | Instagram, all plans |
| Networks | Facebook Pages, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest | Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat |
Later’s prices are the annual-billing rates on its pricing page; its month-to-month prices did not load when we checked, so they are not listed.
Link in bio, Snapchat and Threads, brand and competitor insights on Scale, and Meta ads analytics on Scale.
No per-post or AI-credit limits on paid plans, unlimited users from Team, a free plan, and clients as separate workspaces with their own approval rules.
Facts on this page were checked against the sources below on . Third-party products change their plans and prices often; check their current pages before you decide.
10 questions
Later's pricing unit: one profile from each supported network. Its plans include 1, 2 or 6 social sets.
Free allows 10 posts waiting per client. Paid plans are unlimited, with a fair-use safety limit of 5,000 waiting posts per client.
Later lists 5, 50 or 100 AI credits a month by plan. PostRoost includes 5 assistant requests a week on Free and unlimited requests on every paid plan.
No. Later includes link in bio on all plans; PostRoost does not offer it.
No. Later lists both; PostRoost does not support them.
Later lists first comments for Instagram. PostRoost schedules them on Instagram, Facebook and X, from the Essentials plan.
Later's plans list 1, 2 or 4 users. PostRoost includes one user on Free and Essentials and unlimited users from Team.
Later's largest plan lists 6 social sets. PostRoost Professional covers 10 clients and Enterprise an unlimited number, each with unlimited accounts.
There is no importer. Copy upcoming posts into a spreadsheet and load them with bulk upload; past analytics are not imported.
Later lists a 14-day trial. PostRoost has a 14-day trial on every paid plan, once per agency, and a Free plan with no time limit.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
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