Articles on running client social media, practical guides, free templates you can download and keep, and tools that work in your browser. No sign-up needed for any of them.
Dated articles on social media strategy, agency operations, approvals, reporting, AI and what each network allows. Written to be useful whatever tool you use.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approvedA B2B client's LinkedIn presence is usually a Company Page plus a few people. What belongs on each, and what LinkedIn lets scheduling tools do with Pages versus profiles.
Read more: LinkedIn Company Pages vs personal profiles: what B2B clients should post whereWhen the agency is in one time zone and the client's audience in another, "post at 9" needs a rule. How to pick the right clock, name time zones properly and survive daylight saving changes.
Read more: Scheduling social posts for clients in other time zonesA month of posts in one upload only works if the sheet is clean. How to structure columns, dates, media and alt text so every row passes on the first try.
Read more: Bulk scheduling from a spreadsheet: how to build a clean upload file10 questions
Yes. The blog, guides, templates and tools need no sign-up and no e-mail address.
No. They open in Microsoft Excel, Google Sheets, LibreOffice or any PDF reader. The calendar template's posting columns also match PostRoost's bulk upload if you use it.
Guides are evergreen how-tos for core tasks such as approvals and monthly planning. Blog articles are dated pieces on strategy, agency operations, reporting, AI and network changes.
Yes. Download them, adapt them and use them in your client work. The example content inside is fictional, so replace it before sharing.
No. The character counter, engagement rate calculator and UTM builder run in your browser, and nothing you type is sent to us.
Pages that cite network limits show the date we checked them and link to the network's own documentation. Networks change their rules, so check the source before relying on a number.
A character counter for seven networks, an engagement rate calculator and a UTM link builder.
Start with the guide to planning a month of posts, then set up an approval routine with the client approval guide.
Yes. The monthly report template is an Excel workbook with period-over-period change, per-network rates, top posts and next steps.
Yes, through the contact page. We check every report and correct pages that are out of date.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approved
