How-to guides for the work around posting: getting client sign-off, planning a month, writing for each network and reporting results.
Each guide is written to be useful on its own, whatever tool you use. Where PostRoost helps, we link to the feature.
Who approves, what they check, turnaround times, and how to handle late changes, with a printable checklist.
A repeatable routine: fixed dates, content pillars, a posting rhythm, drafting in batches and one upload.
What to change per network: length, links, hashtags, media and titles, with each network's documented limits.
Which numbers to report, consistent engagement rates, fair period comparisons and tracking clicks to the website.
10 questions
Agencies, freelancers and in-house teams who run social media for a brand and want a repeatable way to plan, approve and report.
No. Each guide works on its own, whatever tool you use. Where PostRoost helps with a step, we link to the feature.
If clients sign off posts, start with the approval workflow guide. If the struggle is filling the calendar, start with planning a month.
Yes. The calendar, report and approval checklist templates match the guides and are free to download.
From each network's developer documentation, linked in the guide's sources. Where we found no official reference, we say so and give the limit PostRoost's composer uses.
Guides that cite network limits show the date we last checked them. Networks change their rules, so check the linked documentation for anything critical.
Yes. Link to it or quote it; the guides are written to make sense to clients as well as to the people doing the work.
No. We do not publish engagement or reach benchmarks we cannot source. The measurement guide explains how to compare a brand with its own past results instead.
Yes. The blog has shorter, more topical articles on strategy, agency operations, approvals, reporting and AI.
Yes. Send us a message with the question you would like answered.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approved
