Publish photos, Reels and carousels of up to 10 items to Instagram professional accounts, with a first comment and the numbers pulled back automatically.
Meta app with the Instagram API. While the app is unpublished, each account must be added as an Instagram Tester and accept the invite.
Personal Instagram accounts cannot be connected; switch the account to Business or Creator in the Instagram app first (it is free).
One image publishes as a photo post, one video as a Reel, and two to ten items as a carousel. Instagram processes each item after it fetches it; PostRoost waits for Instagram to finish before publishing, so a slow video does not fail the post. Instagram’s own rules allow at most 30 hashtags and 20 @ tags in a caption, which our character counter checks for you.
10 questions
No. Instagram only lets tools publish to professional accounts. Switching an account to Business or Creator is free in the Instagram app.
No. Instagram login connects any Business or Creator account directly. If the account is linked to a Page you manage, you can connect it through the Page instead.
One image publishes as a photo post, one video as a Reel, and two to ten items as a carousel. Instagram Stories are not supported.
No. Instagram does not make caption links clickable, so PostRoost shows the link as plain text. The writing assistant suggests "link in bio" wording instead.
Instagram allows at most 30 hashtags and 20 @ tags, within 2,200 characters. The Instagram tab in the composer and our character counter check all three.
Yes. Add a first comment and PostRoost posts it straight after the post, which keeps the caption clean. First comments are included from the Essentials plan.
Instagram only accepts JPEG photos, so uploaded images are converted to JPEG, rotated the right way up and capped at 2160 pixels. Videos are stored as they are.
No. Instagram processes each item after fetching it, and PostRoost waits for Instagram to finish before publishing the post.
Followers, plus views, reach, likes, comments, shares and saves per post. Likes and comments are also read from the post itself, so they show even when Instagram's insights lag.
Normally not. Instagram login tokens last 60 days and PostRoost refreshes them before they expire. If access is revoked, reconnect the account under Accounts & settings; its history is kept.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
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