Seven networks, each with its own rules. Here is what PostRoost can publish to each one, which numbers come back, and what has to be approved by the network before your team can connect.
| Network | Publish | Caption limit | First comment |
|---|---|---|---|
| Text, link posts (shown as a link card when the post has no pictures), one or several images (up to 10), or one video | 63,206 characters (adapter limit) | Yes | |
| Single image, single video (published as a Reel) or a carousel of up to 10 images and videos. Every post needs at least one image or video. | 2,200 characters | Yes | |
| Text, a link (shown as an article card when there are no images), one or several images (up to 9) | 3,000 characters | No | |
| X | Text, up to 4 images, or a video | 280 characters | Yes |
| TikTok | Video, or a photo post of up to 35 images | 2,200 characters (photo post titles are cut to 90) | No |
| YouTube | Video uploads only. The first line of the caption becomes the title (up to 100 characters); the caption becomes the description. | 5,000 characters (description) | No |
| One image per Pin, with title (first line, up to 100 characters), description, destination link and alt text | 500 characters (description) | No |
Text, links, up to 10 images or a video, first comment as the Page, reach and engagement numbers.
Images, Reels and carousels up to 10 items, first comment, insights.
Profiles, and Company Pages after LinkedIn's review: text, links, up to 9 images; Company Page analytics.
Text, up to 4 images or a video, alt text, first reply, impressions and engagement numbers.
Videos and photo posts (up to 35 images); public posting needs TikTok's app audit.
Scheduled video uploads with title and description; views, likes and comments.
Image Pins with title, description, link, alt text and board choice; impressions, clicks, saves.
10 questions
Facebook Pages, Instagram professional accounts (Business or Creator), LinkedIn, X, TikTok, YouTube and Pinterest. Each network's page lists what you can publish there and which numbers come back.
Threads, Bluesky, Mastodon, Google Business Profile, Snapchat and WhatsApp are not supported. Instagram Stories and YouTube Shorts-specific settings are not supported either.
Each network controls what third-party tools may do through its own developer programme. Most review a developer app before people outside its test list can connect, and some features need permissions granted separately, so what is available can depend on the deployment you use.
No. Every plan connects as many accounts as you need, and accounts never count toward any limit. Plans differ by the number of clients, users and features.
Yes. Tick the accounts under Publish to, write the caption once under All networks and adjust each network's tab where it needs something different. If one network fails and the others succeed, only the failed one needs attention.
Instagram, Facebook and X. PostRoost posts it straight after the main post (on X as a reply). First comments are included from the Essentials plan.
Facebook Pages, Instagram professional accounts and X share post and follower numbers; LinkedIn shares them for Company Pages only. YouTube shares views, likes and comments, Pinterest impressions, clicks and saves, and TikTok numbers are not available with the current connection.
PostRoost refreshes access automatically where the network allows it. If access is revoked or cannot be refreshed, affected posts appear in the Actions list and the account needs reconnecting under Accounts & settings; reconnecting the same account keeps its history.
Yes. Disconnect keeps the account, its published posts and their analytics. Only Remove on a disconnected account deletes it together with its post history.
No. Instagram and TikTok need media, YouTube takes video only, Pinterest takes one image per Pin and X takes up to four images or a video. The composer and bulk upload check these rules before a post is scheduled.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
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