Upload a CSV or Excel file with one row per post. PostRoost checks every row before it creates anything, shows you what is ready and what is not, and schedules the rest in one go.
Included from the Essentials plan ($15 a month) upwards.
| Column | Required | What goes in it |
|---|---|---|
| date | Yes | 2026-11-03, 11/3/2026 or an Excel date |
| time | No | 10:30 or 6:15 PM, in the client’s time zone (default 10:00) |
| caption | Yes | The post text |
| accounts | No | Network names, @handles or account names; blank means every active account |
| media | No | Image or video links, or uploaded file names, separated by | |
| alt | No | Alt text for the image (use | for one per image) |
| link | No | A link to include where the network allows it |
| first_comment | No | Posted right after publishing (Instagram, Facebook, X) |
| title | No | An internal title |
Header names are matched loosely: “text”, “copy” or “message” all work for the caption, for example.
Each row is checked for a valid date, accounts that exist, each network’s character limit and media requirements (Instagram and TikTok need media, YouTube needs a video). You see every row with its status; rows with problems are skipped and listed so you can fix them in the sheet. Posts are created as scheduled, or as pending approval when the client requires approval.
On the Posts screen, tick rows (or Select all) and Delete them, or + Add network to send the selected posts to more accounts. Published posts are never deleted or reassigned. Each post also remembers its networks: if an account is disconnected and later reconnected, its unpublished posts get that network back.
10 questions
CSV and Excel (.xlsx). Download the template from the bulk upload page, or use our calendar template, which has the same columns.
Nothing is created until you confirm. Rows with problems are listed with the reason and skipped; the valid rows are created.
Yes. Put links in the media column, or put file names and add the files in the second picker; PostRoost matches them by name. Uploads need media storage to be configured for your workspace.
Essentials and every plan above it. On Free, posts are created one at a time in the composer.
Dates such as 2026-11-03, 11/3/2026 (month first) or an Excel date cell, and times such as 10:30 or 6:15 PM in the client's time zone. A row without a time is scheduled for 10:00.
Put network names, @handles or account names in the accounts column, separated by commas or |. A blank accounts cell sends the row to every active account of the client.
Yes. Separate links or file names with | in the media column, and give alt text in the same order in the alt column. A row can have up to 10 media items, and each network's own limits still apply, such as 4 images on X.
No. Rows with a date and time in the past are flagged and skipped, so an old sheet cannot publish a backlog by accident.
If the client requires approval, yes: they are created as pending approval. Otherwise they are scheduled straight away.
No. Each upload belongs to the client you open it from, and the accounts column only matches that client's accounts. Upload one file per client.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
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