Social media for online shops: launches, sales and Pins that sell
Turn a product list into a month of posts with bulk upload, tag every link so your shop analytics can see social traffic, and give Pinterest the image Pins with destination links it rewards.
The example uses a fictional outdoor shop, Tidewater Outfitters.
From product list to sheet copy the new range into the calendar template: one row per post with date, caption, product image link and product page link.
Tag the links build each link with the UTM builder (source = instagram, pinterest…; medium = social; campaign = autumn_range).
Upload once bulk upload checks every row (dates, accounts, limits, required images) before creating the posts.
Pinterest gets Pins one image per Pin, the product name as the title line and the product page as the destination.
Check the offer run the assistant’s risk check on sale posts for pricing or guarantee claims before they are approved.
Why shops pick PostRoost
Bulk upload turns a spreadsheet into scheduled posts in one step
Per-network captions: a longer story on Facebook, hashtags on Instagram, a clean title on Pinterest
First comment for extra links on Instagram and Facebook
Clicks and saves reported per post where the network shares them
Frequently asked questions
10 questions
Can PostRoost pull products from my store automatically?
No. There is no store integration. Export or copy your products into a spreadsheet and use bulk upload.
Does PostRoost track sales?
No. It reports what the networks share (impressions, clicks, engagement). Tag your links with UTM parameters to see social visits and sales in your shop's own analytics.
Which plan suits an online shop?
Essentials for one person: bulk upload, first comments and full reports. Team if colleagues need logins or offers must be approved before they go out.
Can I tag products in Instagram or Facebook posts?
No. Product tagging and shop catalogues are not supported. Put the product link in the caption where the network allows it, or in a first comment.
How do product images get into a bulk upload?
Put image links in the media column, or put file names there and add the files in the upload's second picker; PostRoost matches them by name. Separate several images with a vertical bar.
Can a sale post go out at midnight?
Yes. Pick any time; it is in the client's time zone, and the scheduler publishes within about a minute of it.
Do Pinterest Pins link to product pages?
Yes. Each Pin gets one image, a title from the first caption line and the post's link as its destination.
Can I check sale wording before it is published?
Run the assistant's risk check, which lists possible issues such as pricing or guarantee claims without changing your text. With approval switched on, a colleague signs off before anything is scheduled.
Can posts repeat automatically each season?
There is no recurring queue. Keep your seasonal posts in a spreadsheet and upload them again with new dates.
We run several shop brands. How does that work?
Each brand is its own client with its own accounts, calendar and brand voice. Standard covers 3 brands, Professional 10 and Enterprise an unlimited number.
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