Publish text, link and image posts to LinkedIn. Company Pages and their analytics depend on LinkedIn approving the deployment for its Community Management API.
LinkedIn developer app with “Share on LinkedIn” and “Sign In with LinkedIn using OpenID Connect” (self-serve). Company Pages need the Community Management API, which LinkedIn grants after a review.
LinkedIn treats the two very differently for third-party tools. Posting to your own profile is available to any LinkedIn developer app. Posting to Company Pages, and reading any post analytics, needs LinkedIn’s Community Management API, which LinkedIn grants only after reviewing the app. Until that approval is in place for a PostRoost deployment, connections post to the signed-in member’s profile and show no numbers; the post page says so and links to the live post.
You have 3,000 characters, and the first two lines decide whether anyone expands the post. Put the point first, use short paragraphs, and keep hashtags to a few. A link without images becomes an article card.
10 questions
Yes, once LinkedIn has approved the deployment for its Community Management API. Until then, connections post to the signed-in member's own profile.
A LinkedIn member with an administrator role on the Page. After Company Page access is approved, the Pages they administer are listed when they sign in.
LinkedIn restricts personal-profile post analytics to approved partners. PostRoost shows numbers for Company Pages only; for profile posts the post page says so and links to the live post.
Text posts, posts with a link, and posts with up to 9 images. A link on a post without images becomes an article card.
The composer allows 3,000 characters. Only the first lines show before "see more", so put the point at the start.
No. First comments are available on Instagram, Facebook and X only. On LinkedIn, put the link in the post, where it becomes a card when there are no images.
Follower counts, and per post impressions, unique impressions, clicks, shares, likes and comments, as far as LinkedIn returns them.
Two or three relevant ones usually read better than a long list. The writing assistant uses hashtags lightly when it drafts for LinkedIn.
LinkedIn access tokens expire, and PostRoost refreshes them when LinkedIn has issued a refresh token. If one cannot be refreshed, reconnect the account under Accounts & settings; its post history stays.
Yes, if both are connected: tick both accounts and the post goes to each. Consider changing the wording in one, since followers of both will see it twice.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approved
