Fair, dated comparisons based on each product's own pricing and feature pages. Where another tool does more, we say so.
A broad per-user suite with inbox and listening vs a focused per-agency scheduler with client approvals.
Per-channel pricing and more networks vs per-agency pricing with unlimited accounts and client workspaces.
Social sets with post and credit limits vs per-client agency plans with unlimited accounts and scheduling.
Spotted something out of date? Tell us and we will check and correct it.
10 questions
We make PostRoost, so we are not neutral. To keep them fair, we use only each company's own public pages, link to them, date every check and say where the other tool does more.
Each comparison shows the date it was reviewed, with its sources. Prices and plans change often, so check the other company's current pages before you decide.
Hootsuite, Buffer and Later today.
We do not use third-party reviews, ratings or "best tool" lists. They are hard to verify and rarely match a specific agency's needs.
Hootsuite prices per user, Buffer per connected channel and Later per social set. PostRoost prices per agency by number of clients, with unlimited accounts on every plan.
PostRoost has no social inbox, social listening, ad management, employee advocacy, single sign-on or mobile apps. If you need those, a broader suite may suit you better.
There is no importer. Export or copy upcoming posts into a spreadsheet and load them with bulk upload; past analytics are not imported.
Yes. Start on the Free plan with one client, or a 14-day trial of any paid plan. Just make sure the same post is not scheduled in both tools.
Count clients, people and connected accounts first, then check which tier includes approvals. That usually decides the price more than the headline number.
Tell us with a link to the page that changed, and we will check it and correct the comparison.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approved
