1. Create your account
Go to sign up and enter your name, your business or agency name, your e-mail address and a password (at least 8 characters). You start on the Free plan, with one client already set up under the name you entered.
2. Set up the client
Open the client and go to Accounts & settings. Admins can set:
- the client’s name and colour, and its logo
- its time zone: every scheduled time for this client uses it
- its brand voice: who they are, who they talk to, words to use and avoid, hashtags they always use (the writing assistant uses this)
- Posts need admin approval before publishing, if posts should wait for sign-off (Team plan and above)
3. Connect social accounts
In Accounts & settings, choose + Add a social account, pick the network and sign in with an account that has access. For Instagram, choose Instagram login (Business or Creator accounts) or Instagram via Facebook Page. Each network has requirements of its own; see the integrations pages if a network is not offered or a connection fails.
Disconnect keeps the account’s history; reconnecting the same account revives it. Remove on a disconnected account deletes it together with its post history.
4. Create your first post
From the client’s Calendar, choose + Create a post (or hover a day and press +).
- Under Publish to, tick the accounts.
- Write the caption under All networks; open a network’s tab to tailor it.
- Add photos or videos, alt text, a link and, if you like, a first comment.
- Choose Schedule for later and pick a date and time, or Post now.
5. Approvals
If the client requires approval, writers press Submit for approval. Approvers (agency owners and admins, client owners and admins) see a count next to Approvals in the sidebar, and approve, request changes with a note, or reject. Posts that need work appear under Actions with the reason; edit and resubmit, or retry a post that failed to publish.
6. Invite your team and your client
- Agency staff: Settings → Team. Owners and admins manage everything; editors and viewers work across all clients.
- Client users: open the client → Users. Client roles are owner, admin, editor and viewer, and client users only see the clients they are added to.
Invitations are sent by e-mail with a link (valid for 7 days) to confirm the address and choose a password. Extra users need the Team plan or above.
7. Check the results
Open Analytics for a client: the overview compares the period with the previous one, and the reports show daily charts per account. Each post page has a Performance section and Refresh now.