Social media approvals your clients will actually use
Turn on approval for a client and nothing is scheduled until the right person signs off. Feedback travels with the post, and anything sent back lands in the writer's Actions list.
Included from the Team plan ($35 a month) upwards.
PostRoost screen with demo data
How it works
In the client’s settings, tick Posts need admin approval before publishing.
Writers finish a post and press Submit for approval. No date is needed yet.
Approvers open Approvals, where each post shows its image, caption, author and networks.
They approve, request changes with a note, or reject. Approved posts are scheduled.
Posts sent back appear in the writer’s Actions list with the note. Edit and resubmit clears them.
Four posts waiting for review, each with its own note field. PostRoost screen with demo data
Who can do what
Role
Where
Can approve?
Can write and submit?
Agency owner / admin
All clients
Yes
Yes
Agency editor
All clients
No
Yes
Agency viewer
All clients
No
No, reads and comments
Client owner / admin
Their client only
Yes
Yes
Client editor
Their client only
No
Yes
Client viewer
Their client only
No
No, reads and comments
Each client has one owner, who can name a new owner; admins can do everything else. People only ever see the clients they belong to.
The Actions list
Everyone sees Actions with a count of posts that need work: changes requested, rejected, or failed to publish. Each item says why, with the reviewer’s note or the network’s error, and offers Edit and resubmit, Retry or Delete.
Frequently asked questions
10 questions
Do clients need a PostRoost account to approve?
Yes. Approvers sign in as client users, which keeps a record of who approved what. Approval links for people without a login are not available.
Will we get an e-mail when something needs approval?
Not yet. Approvers see the number of posts waiting next to Approvals in the sidebar, and on the agency client list.
Can admins skip approval?
Agency admins and client admins can schedule directly even when the client requires approval; the composer tells them so.
Can approval be required for some clients and not others?
Yes. The rule is a setting on each client, so a regulated client can require sign-off while another publishes directly.
What happens when an approver requests changes?
The post goes back to draft with the approver's note and appears in the writer's Actions list. The writer edits and resubmits, and it returns to the approval queue.
And when a post is rejected?
It is marked rejected and listed in the writer's Actions with the reason. The writer can rework and resubmit it, or delete it.
Is there a record of who approved what?
Yes. Each post's Activity list shows every approval, change request, rejection and comment with the person and the time, and it stays with the post.
Can bulk-uploaded posts go through approval?
Yes. When the client requires approval, posts from a spreadsheet upload are created as pending approval rather than scheduled.
Which plans include approvals?
Team and above: Team for one brand, Standard for 3 clients, Professional for 10 and Enterprise with no client limit. Free and Essentials include one user, so there is nobody else to approve.
Can viewers comment on posts?
Yes. Viewers can read posts and leave comments, which appear in the post's Activity, but they cannot write, submit or approve.
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