The PostRoost composer turns one message into the right post for each network, then the scheduler publishes it at the client's local time and retries if a network has a hiccup.
On every plan, including Free (up to 10 scheduled posts waiting per client on Free).
The Link field writes a line such as “Read more: https://…” into the caption, which you can edit like any other text. Facebook and LinkedIn also show a link card when the post has no pictures. Instagram and TikTok captions never have clickable links, and PostRoost does not pretend otherwise. Tag your links with our UTM builder to see the traffic in your analytics.
Each network has its own formats and limits: Instagram and TikTok need media, YouTube takes video only, Pinterest takes one image per Pin. The integrations pages list them in full.
10 questions
Each client has its own time zone, set in the client's settings. Times you pick in the composer, the calendar and bulk upload are in that time zone.
The scheduler retries temporary errors with increasing gaps. If the network refuses the post outright, it appears in the Actions list with the network's message so you can fix and retry it.
No. Published and publishing posts cannot be edited or deleted in PostRoost; change them on the network itself.
Yes. Tick every account the post should go to. Each network receives its own version, and if one network fails while the others succeed, only the failed one needs attention.
Yes, with Post now. If the client requires approval and you are not an approver, submit the post for approval instead; approvers can then publish or schedule it.
Yes. Open the post, change its date and time and save. Posts cannot be dragged between days on the calendar.
Photos and videos, uploaded or pasted as a link, in the order you drag them into, with alt text for each image. Uploaded images are converted to JPEG and capped at 2160 pixels; videos can be up to 300 MB.
No tool can: Instagram captions never have clickable links. A link you add appears there as plain text, and the AI assistant writes "link in bio" wording for Instagram and TikTok drafts.
No. The scheduler claims each due post once before publishing, so it is not sent twice even if more than one scheduler process is running. Retries only go to the networks that failed.
The post fails with the network's message and appears in Actions. Reconnect the account under Accounts & settings, then retry the post. Instagram login tokens are refreshed automatically before they expire.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approved
