Hootsuite is a broad social media suite with an inbox, listening and enterprise options, priced per user. PostRoost is narrower: scheduling, approvals and reporting for agencies, priced per agency.
Facts checked on against each product's own pages. See sources
Choose Hootsuite if you need a social inbox, social listening, more networks (it lists Threads and WhatsApp, which PostRoost does not support), or enterprise features. Choose PostRoost if you mainly need to plan, approve and publish posts for several clients, want client approvals without buying an upper-tier plan, and prefer one price per agency over per-user seats.
| PostRoost | Hootsuite | |
|---|---|---|
| Pricing model | Per agency; unlimited users from Team upwards | Per user seat, per month |
| Free plan | Yes: 1 client, 1 user | No free plan listed on its plans page |
| Paid entry point | Essentials, $15/month | Standard, “paid plans start at $99” (per user per month, based on annual billing) |
| Free trial | 14 days on every paid plan, once per agency | 14 days on Standard, Professional and Advanced |
| Social accounts | Unlimited on every plan | Up to 10 on Standard; unlimited on Professional and above |
| Approval workflows | From Team, $35/month | On Advanced and Enterprise (“starts at” up to $399 per user per month for Advanced) |
| Networks | Facebook Pages, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest | Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest |
| Bulk scheduling | CSV or Excel upload, from Essentials | Yes, per its FAQ |
| AI writing help | On every plan (5 requests a week on Free) | AI on all plans, per its plans page |
| Social inbox | No | Yes, on every plan |
| Social listening | No | Yes, at different depths per plan |
Hootsuite prices per user. At its stated starting price for Standard ($99 per user per month, billed annually), three people would need three seats. PostRoost Standard is $99/month for the whole agency with unlimited users and up to 3 clients. Hootsuite’s Standard plan, in turn, is not limited to a number of clients, only to 10 social accounts. Which is cheaper depends on how many people and accounts you have; this is a starting point, not a quote.
Replying to comments and messages from one inbox, listening for brand mentions, more networks, and features for large organisations. PostRoost has none of these.
Client approvals from the Team plan, clients as separate workspaces with their own users and approval rules, and a free plan to start with.
Facts on this page were checked against the sources below on . Third-party products change their plans and prices often; check their current pages before you decide.
10 questions
Only if you do not rely on Hootsuite's inbox, listening or enterprise features, which PostRoost does not have. For planning, approving and publishing posts across clients, it can.
Hootsuite prices per user seat. PostRoost prices per agency by number of clients, with unlimited users from Team upwards and unlimited accounts on every plan.
We found no free plan on Hootsuite's plans page when we checked. PostRoost has a Free plan with one client and one user.
Hootsuite lists approval workflows on its Advanced and Enterprise plans. PostRoost includes them from Team.
Hootsuite's Standard plan allows up to 10 social accounts, with unlimited on Professional and above. PostRoost connects unlimited accounts on every plan.
No. Hootsuite lists both; PostRoost publishes to Facebook Pages, Instagram, LinkedIn, X, TikTok, YouTube and Pinterest.
Hootsuite lists 14-day trials on Standard, Professional and Advanced. PostRoost has a 14-day trial on every paid plan, once per agency.
No. PostRoost Enterprise is every Team feature for an unlimited number of clients, billed monthly. It has no single sign-on, compliance tooling or dedicated services; if you need those, Hootsuite's enterprise offering is the closer fit.
There is no importer. Put your upcoming posts in a spreadsheet and load them with bulk upload; Hootsuite analytics stay in Hootsuite.
Yes, for example Hootsuite for the inbox and PostRoost for client approvals and scheduling. Make sure each post is scheduled in only one of them.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approved
