Skip to content
PostRoost

Social media analytics you can hand to a client

An overview that compares each number with the previous period, a post engagement report with daily charts per account, audience growth, every post's results and a CSV export.

Overview on every plan (30 days of history on Free); full history, reports and CSV export from Essentials.

PostRoost analytics overview for the last 30 days: followers, new followers, posts, impressions, reactions and comments with change versus the previous period, and a ranked list of top posts.
PostRoost screen with demo data

The reports

Pick the last 7, 14, 30 or 90 days, or a custom range. Numbers are attributed to the day the post went live.

PostRoost post engagement report with totals and per-account trend charts for posts, engagement and engagement rate over 30 days.
Post engagement report: totals and daily charts per account. PostRoost screen with demo data

How fresh are the numbers?

After a post goes out, PostRoost refreshes its numbers every 15 minutes for two days, hourly for a week, then daily, then weekly up to 90 days. Every post page also has Refresh now.

What each network shares

Facebook Pages, Instagram professional accounts and X share post and follower numbers. LinkedIn shares them for Company Pages only. YouTube shares views, likes and comments per video; Pinterest shares impressions, clicks and saves. TikTok numbers depend on an extra permission that the current connection does not request. Details are on each integration page.

Frequently asked questions

10 questions

How is engagement rate calculated?

Engagements (likes and reactions, comments, shares and saves) divided by impressions for the period, shown as a percentage.

Why are some numbers missing for a network?

Each network decides which numbers it shares with third-party tools. LinkedIn, for example, only shares post numbers for Company Pages. The integration pages list what each network returns.

How far back can I look?

30 days on the Free plan (overview only); the full history PostRoost has collected on every paid plan.

How often are the numbers updated?

Every 15 minutes for the first two days after a post goes out, hourly for a week, then daily, then weekly up to 90 days. Refresh now on a post page fetches the latest numbers immediately.

What is in the CSV export?

The totals and the table of every post in the date range you choose, with its numbers, ready for a spreadsheet or a client report. CSV export is included from Essentials.

Can I compare this month with last month?

Yes. Every number in the overview and the post engagement report is compared with the previous period of the same length, and the daily charts show the previous period as a dashed line.

Are follower counts tracked over time?

Yes. PostRoost records each account's follower count once a day for the audience growth report. That history starts when the account is connected; earlier history is not imported.

Does it include posts published outside PostRoost?

Post numbers are collected for the posts PostRoost publishes. Follower counts are read for the whole account, wherever the network shares them.

Does PostRoost track website visits or sales?

No. It reports what the networks share, including link clicks where available. Tag your links with the UTM builder to see visits and sales in your own web analytics.

Can each client see their own analytics?

Yes. Client users see the analytics of the clients they belong to, and never another brand's numbers.

Get your next month of posts approved and scheduled

Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.

The PostRoost calendar on a laptop and the approvals list on a phone, with demo data

Latest from the blog

View all articles