Add campaign parameters to the links you post, so your web analytics can tell which network and campaign each visit came from. Builds, encodes and copies the link in one step.
| Parameter | Required here | Use it for | Example |
|---|---|---|---|
| utm_source | Yes | Where the click comes from | instagram, linkedin, newsletter |
| utm_medium | Yes | The type of channel | social, paid_social, email |
| utm_campaign | Yes | The promotion or campaign | spring_launch_2026 |
| utm_id | No | A campaign ID that matches your records | sl26 |
| utm_content | No | Telling two links in the same post or carousel apart | first_image, bio_link |
| utm_term | No | Paid keywords; rarely needed for organic social |
Google Analytics recommends always setting source, medium and campaign, and treats values as case sensitive: “Instagram” and “instagram” become two different sources. That is why the builder lower-cases values by default.
Pick a naming scheme once (for example source = network name, medium = social) and keep it, or your reports will split the same traffic into several rows. Nothing you type leaves your browser.
Facts on this page were checked against the sources below on . Networks change their limits; we re-check these sources whenever we update the tool.
10 questions
Tags added to the end of a link that tell web analytics where a visit came from: the source, the medium and the campaign, plus optional details.
utm_source, utm_medium and utm_campaign. Google Analytics recommends always setting all three; the others are optional.
Google Analytics treats values as case sensitive, so "Instagram" and "instagram" become two sources. Lower-casing keeps reports tidy; you can switch it off.
Use one consistent value such as social for organic posts and something like paid_social for ads, so the two never mix.
No. The builder keeps existing query parameters and any #fragment, and replaces utm_ parameters with the same names, telling you when it does.
Caption links are not clickable there, so tag the link on your profile instead. On Pinterest, Facebook, LinkedIn and X, tag the post's link.
No. X counts every link as 23 characters, however long it is.
When one post or carousel has several links, or to tell a bio link apart from a post link. Give each a short, distinct value.
No. Build the link here and paste it into the composer's Link field or your spreadsheet before you upload.
No. The builder works entirely in your browser.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
Moving an agency to a new scheduler is mostly about not losing anything and not posting anything twice. A step-by-step checklist from inventory to cut-over to cancelling the old tool.
Read more: Switching social media schedulers: a migration checklist for agenciesMost monthly social reports are exported charts nobody opens twice. A structure for a one-page report that answers the client's question, explains the numbers and ends with decisions.
Read more: How to write a monthly social media report clients actually readAI can draft a caption in seconds, but someone still signs it off. A practical checklist for reviewing AI-assisted social posts: facts, claims, voice, per-network fit and accessibility.
Read more: Reviewing AI-written captions: a checklist before anything is approved
