From the PostRoost team
Practical articles for people who run social media for clients and brands: planning, approvals, reporting, AI and what each network really allows.
Practical guides for planning, approving and reporting on social media.
Every scheduler works through each network's developer API, and each network decides what third-party tools may do. Here is what that means for Facebook, Instagram, LinkedIn, X, TikTok, YouTube and Pinterest.
Read more: What a scheduling tool can (and cannot) post to each social networkA day-by-day onboarding plan for agencies: access, brand voice, approvals, the first month's plan and a first post that goes out without surprises.
Read more: How to onboard a new social media client in five working daysContent pillars stop a client's feed turning into a stream of adverts. How to pick three to five, agree them with the client, and check the balance every month.
Read more: Content pillars for client social media: how to choose them and keep them balanced10 questions
The PostRoost team: the people who build and support the product. Articles are reviewed against the networks' own documentation where they mention limits or rules.
No. Every article is written to work with any tool or with a spreadsheet. Where PostRoost helps, we say so briefly and link to the feature.
We link to the network's own developer or help documentation whenever we cite a limit, a permission or a format. If we cannot find an official source, we leave the number out.
Because published benchmarks rarely match a specific audience, and we do not publish numbers we cannot source. We explain how to test timing with your own client's results instead.
Yes. Send it through the contact page; questions from agencies and in-house teams shape what we write next.
Tell us through the contact page with the article and the part that changed. Networks change their rules often, and we update articles when they do.
Yes, please link to it. Short quotes with a link back are fine; please do not republish whole articles.
By category: social media strategy, agency operations, approvals and workflow, analytics and reporting, AI and content, and platform guides. Each article also lists its date.
In Resources: evergreen guides, a downloadable calendar and report template, an approval checklist and free browser tools.
No. Every article, guide, template and tool is free to read and use without signing up.
Start on the Free plan with one client. Upgrade when you need approvals, more people or more clients.
