# Social media post approval checklist

Use one copy per batch of posts. Reviewers tick each line or note what to change. From PostRoost (postroost.io); free to copy and adapt.

## Facts

- [ ] Prices, dates, times and opening hours are correct
- [ ] Product, service and people's names are spelled correctly
- [ ] Offers state their conditions and end date
- [ ] Links open the right page and the page is live

## Claims and compliance

- [ ] No promise of results we cannot support
- [ ] Comparisons with competitors are accurate and fair
- [ ] Health, money or legal statements have been checked by the right person
- [ ] Paid partnerships and gifts are disclosed as the network requires

## People and permissions

- [ ] Everyone tagged or pictured is happy to be included
- [ ] We have the right to use every image, video and piece of music
- [ ] Tagged accounts are the correct ones

## Brand and tone

- [ ] Sounds like the brand: tone, words to use and avoid
- [ ] Timing is appropriate given current news and events
- [ ] Hashtags are relevant and not hijacking an unrelated topic

## Accessibility

- [ ] Every image has meaningful alt text
- [ ] Videos have captions; text in images is large and high-contrast
- [ ] Hashtags with several words use capitals (#SpringMenu)
- [ ] Emoji are not used in place of words

## Per network

- [ ] Caption fits each network's limit (free counter: postroost.io/tools/character-counter/)
- [ ] Instagram and TikTok posts do not rely on a clickable link
- [ ] Image sizes and video lengths suit each network

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Decision:   [ ] Approved     [ ] Approved with the changes noted     [ ] Changes needed before approval  
Reviewer:  ______________________________     Date:  ______________